MASTER'S STUDENTS CONDUCTED AN INTERNSHIP IN SVISHTOV

14 June 2022

The internship of the master's students in Advertising and Public Relations in Business Management and Management of Cultural Tourism of Varna Free University "Chernorizets Hrabar" was held in Svishtov over the weekend. The students, led by Assoc. Prof. Georgi Kalaglarski, PhD - Head of the master's programmes, listened with interest to the lectures of Prof. Evgeniy Sachev, D.Sc. and Assoc. Prof. Rumen Draganov, PhD for managing the communication strategies of the cultural heritage, the legal and normative regulations in advertising, PR and tourism, as well as the issues related to the socialization of the tourist attractions.
The master’s students took part in a roundtable discussion on Cultural Tourism in the Town of Svishtov and the Region - Real Opportunities And Prospects with the participation of Prof. Evgeniy Sachev, D.Sc., Assoc. Prof. Rumen Draganov, PhD, Assoc. Prof. Georgi Kalaglarski, PhD, as well as representatives of the local tourism business and the Municipality of Svishtov. During the meeting Prof. Evgeniy Sachev, D.Sc. presented his new book " Bulgarians are the foundation of human civilization ".

The students visited Svishtov - the city of the 100 first things, located at the southernmost point of the Danube. They visited the birthplace of Aleko Konstantinov, where his heart is kept, as well as the "queen of the churches" - Holy Trinity, built by master Kolyu Ficheto.

The training coincided with the holding of the International Festival of Ancient Heritage "Eagle on the Danube" in the ancient Roman city of Nove near Svishtov. Young people interested in tourism, history, organising events and strategies to promote them had the opportunity to see historical restorations, authentic clothing and weapons of Roman artillery, presented by over 120 participants in the festival from Italy, Romania, England and Bulgaria. "Danube Eagle" recreates the ancient heritage along the Roman Limes - the former Danube border of the Roman Empire.

A special attraction was the fire show and the torchlight procession, which passed through the streets of Svishtov.