Varna Free University launched a series of public lectures on social technologies and tourism business
We cannot do without you, but you also cannot do without us." With these words, students and lecturers from the master’s degree programme in Management of Cultural Tourismturned to their guests – headsof the Varna Tourism Chamber, owners of travel agencies and complexes in a meeting held in Educational and Sports Complex on Friday, 23 February. This launched a series of public lectureson social technologies and tourism business. Each month, students and lecturers from the master's degree programme will lecture on the little-known and used, but especially significant opportunities of advertising, branding, public relations and media communication.
The beginning was marked by Prof. Hristo Kaftandzhiev, D.Sc. with the topic on Advertising of Tourist Destinations and later Prof. Zdravko Raykov, PhD spoke about the effects and the mysteries of creative communication in tourist services.
The meeting of students and business representatives ended with a discussion on communication approaches when presenting tourist destinations.